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Warning: Side-effects of this article may cause pondering your advertising and public relations plan, how you feel about social media, how important word of mouth is, and a desire to learn more. Not everyone experiences the same results. There once was a time when the medical...
In the early 1990s, Pace Picante Sauce aired a commercial of cowboys eating around a campfire. They ran out of their picante sauce. “Cooky,” the cook, handed over another bottle of sauce that was not a Pace brand, so one of the cowboys explained how...
Advertising and public relations are both functions of marketing. Advertising and public relations are more similar than they are different. Marketing for businesses and nonprofit organizations are more similar than they are different. Our lives are interwoven with our vocational and avocational pursuits as much...
The paradox of advertising that we've all heard is this: "I cannot afford to advertise, but I cannot afford not to advertise." The answer to this is that it's not about advertising, it's about marketing. More specifically, it's about marketing planning. Advertising doesn't have to be expensive....
Marketing for a nonprofit organization and for a for-profit business shares a lot of similarities. I think that is a difficult concept because on occasion I am asked how different it is for me to market for one versus the other. Looking at the promotional side...
One winter evening, two men left work in a busy city and joined the mob of people headed to the subway during rush hour. As they walked toward the station, one man stopped the other and said, "Do you hear that? It's a bird singing." "That's...
For my personal health care, I have an annual checkup, biannual dental exam and annual eye exam. I trust these professionals to explain the results of the tests they perform. Sometimes adjustments in my routine are necessary. Some adjustments are easier than others. For example,...
As a member of the Agency Management Institute, I have opportunities to travel to learn about industry trends and meet other marketing consultants. My most recent trip was to the convention center at Walt Disney World, and while I was learning about technology trends and...
If you go to the Henry Ford website at www.TheHenryFord.org, you’ll find this paragraph: “Henry Ford did not invent the automobile. He didn’t even invent the assembly line. But more than any other single individual, he was responsible for transforming the automobile from an invention...
Robinson and Associates was a proud sponsor of “Imagine the Possibilities,” the Northeast Mississippi Career Expo for eight graders that was held at the BancorpSouth Arena last month. We were part of the “Marketing” pathway, and all Robinson and Associates members took turns attending the...