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Tupelo, MS 38804
It is very difficult to play a game when the rules of the game are constantly changing. It is very difficult to make decisions when the outcomes of those decisions aren’t certain. Businesses are facing this. Business owners are facing this. Employees are facing this....
I enjoy traveling. I enjoy visiting other places, meeting people who live there, and experiencing the culture. But, be it ever so humble, there’s no place like home. I get a different perspective when I travel. I work at bringing ideas home with me. The principles...
While reading my LinkedIn news feed, I saw this post from Tupelo businessman Joe Estess: “Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” How true! We’re marketing ourselves...
Warning: Side-effects of this article may cause pondering your advertising and public relations plan, how you feel about social media, how important word of mouth is, and a desire to learn more. Not everyone experiences the same results. There once was a time when the medical...
In the early 1990s, Pace Picante Sauce aired a commercial of cowboys eating around a campfire. They ran out of their picante sauce. “Cooky,” the cook, handed over another bottle of sauce that was not a Pace brand, so one of the cowboys explained how...
The Order of the Arrow (OA) is the national honor society of the Boy Scouts of America. Its officers and voting members are under the age of 21. Each council of the Boy Scouts of America has an OA lodge; think of it as a...
A few weeks ago I was in the Toronto Pearson International Airport headed back home. I got my boarding pass, and the ticket listed my gate as 97. As I got through security and customs, I noticed I was standing at Gate 1. Letting out...
I was recently given the opportunity to go to London with some friends and Scouting colleagues to visit Gilwell Park, the location of the original training ground of Scouting leaders by Scouting founder Lieutenant-General Robert Stephenson Smyth Baden-Powell, 1st Baron Baden-Powell of Gilwell. “The Wood Badge...
This month’s blog post is focused on college preparation and career planning. Here is advice that I’ve received over the years. I have a B.B.A. in marketing with an emphasis on advertising from Georgia State University in Atlanta. Dallas Walker, my management professor, was a retired...
Advertising and public relations are both functions of marketing. Advertising and public relations are more similar than they are different. Marketing for businesses and nonprofit organizations are more similar than they are different. Our lives are interwoven with our vocational and avocational pursuits as much...