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Tupelo, MS 38804
I was recently given the opportunity to go to London with some friends and Scouting colleagues to visit Gilwell Park, the location of the original training ground of Scouting leaders by Scouting founder Lieutenant-General Robert Stephenson Smyth Baden-Powell, 1st Baron Baden-Powell of Gilwell. “The Wood Badge...
Advertising and public relations are both functions of marketing. Advertising and public relations are more similar than they are different. Marketing for businesses and nonprofit organizations are more similar than they are different. Our lives are interwoven with our vocational and avocational pursuits as much...
When I was visiting my brother’s family after my first niece was born, he asked me to put a car seat in his vehicle while he got my niece ready to travel. He said that it was easy to install the seat into its base;...
The paradox of advertising that we've all heard is this: "I cannot afford to advertise, but I cannot afford not to advertise." The answer to this is that it's not about advertising, it's about marketing. More specifically, it's about marketing planning. Advertising doesn't have to be expensive....
At a Boy Scout event a few years ago, I was asked by a friend, “How are things at the Journal?” I know I had a puzzled look on my face because at that time I was not writing a monthly article. I answered, “OK,...
Why do companies hire marketing firms? There are many reasons. Some companies hire a marketing firm because they don't have a marketing department for themselves and need assistance in this area of their business. Some companies don't need a full-time marketing person and appreciate the depth they...
One winter evening, two men left work in a busy city and joined the mob of people headed to the subway during rush hour. As they walked toward the station, one man stopped the other and said, "Do you hear that? It's a bird singing." "That's...
Bill Gates, the founder of Microsoft, once said, “Our success has really been based on partnerships from the very beginning.” I look at how successful Northeast Mississippi has been in recruiting businesses and what makes us stand out against other areas in the state and around...
As a Boy Scout leader, I am asked on occasion by a Scout to write a letter of recommendation for him. My usual answer is "Yes, but I need to ask a few questions so that I can write it." When I agree, I normally know...
“Where do you get your ideas? How do you come up with ads?” The best creative comes from a relationship with the client. This starts with research. I have to know as much about the client’s business as possible. Just to come up with an idea isn’t...