07 Jul Learn to read the signs
When I was visiting my brother’s family after my first niece was born, he asked me to put a car seat in his vehicle while he got my niece ready to travel. He said that it was easy to install the seat into its base;...
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Author: Ty Robinson
02 Jun Make technology work for you
A few months ago I attended an Agency Management Institute meeting in Austin. While there, I checked in on Facebook at the restaurant where we had dinner the first night. The next day, I received a message through Facebook from some friends I hadn’t seen...
05 May Made in Mississippi
With my job and with my Scouting hobby, I get to travel. While I do enjoy my trips, I always enjoy coming home. I have yet to find a place where I’d like to move. I attended college in Atlanta. I enjoyed Atlanta. I thought at...
07 Apr For most businesses, social media audiences have to be grown and cultivated
Once in a while I hear, “I do all of my advertising on Facebook.” Or, feel free to add in the social media of your choice. This is akin to the printed directory service that once told me in a sales pitch, “With our directory,...
03 Mar Mississippi has a lot to offer
Twice a year I attend an Agency Management Institute (AMI) meeting. These meetings are held all across the United States. We have agency partners in Austin; Costa Mesa, Calif.; Denver; Des Moines; Hammond, La.; Houston; Minneapolis; New York; Pewaukee, Wis.; San Diego; and Tempe, Ariz....
03 Feb Life lessons I learned in school
The things that I learned in school I can use in applying for a job or meeting a new customer. When the Furniture Academy was launched last year, the purpose of the academy was not to train candidates how to build furniture. The furniture manufacturing members...
06 Jan It’s all in the family
Google is my preferred search engine when I’m looking up information on the Internet. I like that I can type a question into the search bar. With this article's focus on family businesses, I asked Google, “What percentage of businesses are family owned?” I was very...
02 Dec It’s the “Season of Giving”
We’re in the window between Thanksgiving and Christmas. It’s the “Season of Giving.” Why? Because it is marketed that way. It’s promoted by commercials, TV shows, holiday movies and more. When I take a step back and look at the year, giving happens year-round. I often...
04 Nov The paradox of advertising
The paradox of advertising that we've all heard is this: "I cannot afford to advertise, but I cannot afford not to advertise." The answer to this is that it's not about advertising, it's about marketing. More specifically, it's about marketing planning. Advertising doesn't have to be expensive....
07 Oct Be an influencer for marketing
At a Boy Scout event a few years ago, I was asked by a friend, “How are things at the Journal?” I know I had a puzzled look on my face because at that time I was not writing a monthly article. I answered, “OK,...